Crunchi by Lisa Davis

Feeling confident in your appearance and comfortable in your skin are super-important for feeling your best overall, and using high-quality products you love can help you feel cared for. For several years I’ve sought out eco-friendly beauty products, and I was so excited to finally discover Crunchi cosmetics.


I am a wife, mom of three and an Advocate for Crunchi Cosmetics. I love meeting new people, trying new things, and most of all…travel. To fuel my love of tennis, pilates and yoga, I make it a priority to eat a healthy, balanced diet, and love to teach others how to choose safe, nontoxic personal care products.


Below, you’ll find my favorite Crunchi products and some fabulous spring/summer beauty trends. But first, a little information about the line. Crunchi is a revolutionary collection of cosmetics crafted with a combination of safe, USDA certified organic and EcoCert certified safe synthetic ingredients. Crunchi is dedicated to educating consumers about the potentially harmful effects of cosmetic toxins, and in the process, providing the best, highest-performing alternatives. We are giving beauty a whole new meaning.


The story of the founders of Crunchi really resonated with me. Crunchi was started by two young moms who had switched over all of their personal care and cleaning products to great nontoxic options, but simply couldn’t find nontoxic makeup that performed beautifully.  They became so frustrated, they decided to create their own line of high-performing, toxin-free makeup. I myself had gone through the same journey but couldn’t let go of my toxic makeup because I loved how well it worked. When I found Crunchi, I knew that I had found something really special, and I also knew that I wanted to share it with other women.


Toxin-free, organic-based makeup products are something we should pay attention to. It’s not just what we eat, it’s also important to pay attention to what we put on our bodies and on our skin. The skin absorbs from 60% to 100% of everything we put on it. The body is designed to detoxify itself, but it was not designed to handle the heavy chemical body burden placed on it because of all the products we use and all the harmful chemicals found in those products. Lifetime exposure to harmful chemicals found in makeup, such as parabens, fragrance, and lead, has been shown to be harmful to our health, and greatly increases our risk of developing diseases. We can greatly reduce our exposure to these toxic chemicals by switching our makeup to a safer option. As women, we shouldn’t have to sacrifice our health for our beauty or our beauty for our health.


Quite often women use heavy, pore-clogging makeup to cover up problem skin. All this does is make the problem worse and exacerbate the condition of their skin. Crunchi believes in the opposite – our products are good for your skin, allowing you to use less makeup and have better-looking skin.


I believe in beauty from the inside out. It’s ideal to eat right, exercise, and to look your best. Cosmetics play a vital role in self-care. A little mascara and lip gloss can enhance your self-confidence and your appearance at the same time! Crunchi makeup gives you a beautiful, natural look. It’s the makeup that is designed for women who really don’t wear much makeup at all, or who don’t like how typical makeup looks or feels on their face, but want to look put together.


There are a few essentials you should have on hand to create a basic go-to look. If you’re just starting to use makeup, you will want to keep it simple and streamlined. Too many choices can be paralyzing!  I have a 3-minute routine and an 8-minute routine that I choose between, depending on time!


If I’m racing to get out the door, or just want a minimal look, for my 3-minute routine, I will use primer, concealer, powder, a simple wash of eye color, mascara, a light blush, a little highlighter, and lip gloss.


If I have a little more time and I want a more put-together look or a date night look, I will opt for my 8-minute routine. I will use primer, foundation, concealer, translucent powder, bronzer, blush, 2-3 eyeshadows, highlighter, mascara, lipstick and lip gloss. The colors and products are all buildable and pigmented, so that a little goes a long way, and you can either use a very light touch or apply more for more coverage.


Our most popular products are definitely our foundation, primer, concealer, flat top foundation brush, mascara and lip glosses. Those are literally life-changing products!

Not surprisingly, they are my favorites in the line as well.


The spring makeup trend I am most excited about is the “no makeup” look, which I absolutely love. I described it in the 3-minute routine above, and it creates the perfect day look. The other trend that I’m loving is a bold pink lip for spring. Fierce is perfect!


For a great evening look, I would go with the 8-minute routine, and swap out the light lip gloss for the on-trend Fierce lipstick. I would add in Allure eyeshadow and bronzer for contouring, and your date night look is complete!


To find all these products and much more information on Crunchi, our mission and our product ingredients, please visit  as well as my VIP group for great video makeup tips and techniques.



Lisa Davis
Lisa Davis

Writer and wellness advocate for Crunchi cosmetics, a safe and toxin-free line of luxury organic makeup. Wife, and mother of three, who loves to exercise, read and travel.